#1 net profit analytics for Shopify

Know Your Real Profit. Not Shopify's Guess

Shopify shows you revenue. TrueProfit shows you what you keep. Connect in 30 seconds — Your live Profit & Loss, with every cost accounted for.

★★★★★ 5.0 on Shopify App Store · No credit card required
TrueProfit Dashboard
TRUSTED BY SHOPIFY MERCHANTS WORLDWIDE
70,000+
Stores worldwide
$98B
Revenue tracked
$2.6B
Ad spend tracked
3.5hrs+
Saved per week
+27.6%
Net profit improvement
+42.7%
Net margin improvement
Aggregate data from TrueProfit customers · 2025

Most sellers only see the tip
of the iceberg

Shopify Built-in Report show you Revenue - the surface. True profitability lives beneath it.

Revenue$100,000
– Ad Spend−$50,000
– COGS−$28,000
– Shipping−$12,000
– Transaction Fees−$4,500
– Taxes−$8,500
– Other costs−$8,500
What you actually keep
= Net Profit−$3,000

Where the money leaks

Ad Spend
Spending bad ad dollars across campaigns without seeing true ROAS.
COGS
Miscalculating costs that vary by quantity, variant, or region.
Shipping
Underestimating costs by weight, distance, or carrier.
Transaction Fees
Payment gateway fees that silently eat into every sale.
Other costs
Overlooking hidden fees, returns, and operational expenses.

Spreadsheets & Shopify Reports Are Hiding Your Cost & True Profit

Spreadsheets & Shopify Reports
Can't track net profit real time
Mistrack tons of expenses
Hours of manual work
Formula errors everywhere
Data always outdated
No ad-to-profit connection
TrueProfit
handles it all
TrueProfit Dashboard

Track Every Cost With Precision
Stop Guessing Your Profit

Wrong cost calculations lead to wrong decisions. TrueProfit pulls data from every source and outputs the matter metrics

Ad channels
Fulfillment platforms
Shipping providers
COGS breakdown
Transaction fees
Custom costs
TrueProfit
Processes every cost
layer automatically
Gross Profit
Revenue minus COGS — your true product margin.
Net Profit
What you actually keep after every cost.
Profit Margins
Per-product, per-order, and store-wide margins.
CAC
Customer acquisition cost by channel.
LTV
Customer lifetime value over time.
Stop Guessing Your Cost & Profit →
All cost integrations included on every plan

Scale what works.
Cut what doesn't.

Know exactly which products and campaigns make money — and kill the ones that don't.

+108%
Net profit growth
in 6 months
−34%
Wasted ad spend
eliminated
More profit, same
revenue
Product Analytics
ProductNet MarginNet Profit
👑 Air Classic Pro20.3%+$42,569
Hoodie Elite14.1%+$11,026
⚠ Tee Basic V1−5.8%−$1,281
Marketing Attribution
CampaignNet ProfitROAS
f Video 1+$1,2034.72×
G Static 1+$8923.41×
Video 2−$6200.72×
TrueProfit analytics dashboard

Not only wasting less.
But also making more.

Unlike revenue, optimizing for net profit means the growth you see is the growth you keep. Every dollar of it.

TODAY
Revenue
$100K
Net profit margin
5%
Net profit
$5K
6 MONTHS LATER
Revenue
$130K
Net profit margin
8%
Net profit
$10.4K
TOTAL GROWTH
+30%
Revenue growth
+108%
Net profit growth
A 3-point net profit margin lift = 2X the money you actually keep.

Everything you need to track your Net Profit accurately

DASHBOARD P&L REPORT PRODUCT ANALYTICS COSTS & EXPENSES ADVERTISING ATTRIBUTION LIFETIME VALUE

Track revenue, costs, and net profit in real-time. Customize your dashboard to your needs.

Illustration
Dashboard
Every cost layer tracked Accurate Data In real time

Four plans. Pick yours.

14-day free trial on every plan. No credit card required.

💡
Basic
The essential features to track your store's net profit.
$35 /month
300 orders · $0.3 per extra order
Maximum surcharge: $300
Start 14 Days Free
Realtime profit dashboard
Customer Lifetime Value
Quantity-based COGS
Custom Costs
Product Analytics
🚀
Advanced
The power to grow with data-based decisions.
$60 /month
600 orders · $0.2 per extra order
Maximum surcharge: $500
Start 14 Days Free
Everything in Basic, plus:
Product Analytics
P&L Report
Ad Sync Custom Rules
Recommended
Ultimate
The insights to scale your businesses globally.
$100 /month
1500 orders · $0.1 per extra order
Maximum surcharge: $700
Start 14 Days Free
Everything in Advanced, plus:
Ad Sync Custom Rules
Unlimited COGS Zones
Marketing Attribution
🏆
Enterprise
The complete package for elite sellers and brands.
$200 /month
3500 orders · $0.07 per extra order
Maximum surcharge: $1000
Start 14 Days Free
Everything in Ultimate, plus:
Marketing Attribution
Unlimited Team Members
Prioritized Support

See how TrueProfit stacks up

Same insights. Built for merchants who care about the bottom line.

FeatureTriple WhaleLifetimelyTrueProfit
Starting price$219/mo$149/mo$60/mo
Profit dashboard
P&L breakdown
Product analytics
Customer LTV
Ad integrations
14-day free trial
Start saving money now →
14-day free trial | Cancel anytime

Trusted by profit-focused brands

Profitable brands use TrueProfit to kill vanity metrics and focus on money-in-the-bank.

★★★★★
The best app for profit tracking I've used. I have tried different, probably most of them in the Shopify app store, but TrueProfit is the most intuitive, well versed in features, easy to understand and use. Highly recommend!
★★★★★
I can confidently say it has transformed how I understand and manage my e-commerce business. As a Shopify store owner in Raleigh, NC, I've tried numerous profit tracking apps, but True Profit Analytics stands head and shoulders above the competition. EXCELLENT APP.
★★★★★
TrueProfit is the absolute BEST app to help track profits. Their customer service is also top notch, with almost immediate replies. Helped me with my problems today faster than ANY other service I have ever used. Highly, highly recommend this app for everyone.
★★★★★
The best app for profit tracking I've used. I have tried different, probably most of them in the Shopify app store, but TrueProfit is the most intuitive, well versed in features, easy to understand and use. Highly recommend!
★★★★★
I can confidently say it has transformed how I understand and manage my e-commerce business. As a Shopify store owner in Raleigh, NC, I've tried numerous profit tracking apps, but True Profit Analytics stands head and shoulders above the competition. EXCELLENT APP.
★★★★★
TrueProfit is the absolute BEST app to help track profits. Their customer service is also top notch, with almost immediate replies. Helped me with my problems today faster than ANY other service I have ever used. Highly, highly recommend this app for everyone.
★★★★★
I've been testing this against Triple Whale and Polar and (so far) it's been more user friendly and has better insights. The focus on real net profit is impressive and the data is quick to load. Keep your pricing down and you'll kill the giants in this space.
★★★★★
The new AI features and the mobile app make it so easy! I have been using TrueProfit now for years and couldn't recommend it more! The customer support is always sharp and on point! Love it!
★★★★★
It allows you to always have a complete picture of the financial situation of your shop quickly and accurately. This app is an absolute must-have for any online shop. Customer service is prompt and competent.
★★★★★
The dashboard gives you a great overview and is so easy to configure. TrueProfit gives an awesome snapshot of how you are tracking at any given time. Worth every penny!
★★★★★
Great mobile application for when I'm on the go. I've been a user of True Profit for years now across multiple stores. Feature rich with integrations with all my advertising channels. The support is helpful and fast as well. Will continue to be a happy customer.
★★★★★
It's been a game-changer for understanding our real profits. The platform is super intuitive once you're set up, and a huge shoutout to Vani from customer support! He helped us correct 100% of our data, responded incredibly fast, and explained everything clearly. Highly Recommended!
★★★★★
It's extremely easy to use and the support there is great! You just have to do a few clicks and your profit is calculated perfectly! In the past I thought I knew my numbers but these apps proved that I wasn't calculating things properly. Happy to use that app.
★★★★★
I have tried many other free and paid apps and it doesn't compare to TrueProfit. Excellent app, using it for almost 2 years. In my opinion, this is the best app for estimating net profit. Worth every penny to keep track of your profits.
★★★★★
Good value for money. This app lets me track my profit + product costs nicely, and its metrics can even break down to single products. Customer service is prompt and helpful, big thanks to Lilly. I'm recommending this app to anyone wanting to understand their business finance.

Why the big guys vouch for TrueProfit

JB
Jordan Brown
260K subscribers
MM
Marcos Molla
79K subscribers
AS
Andy Stauring
123K subscribers
TY
Taysthetic
56.9K subscribers
ACH
AC Hampton
596K subscribers
JRH
Jeremy Ray Holst
234K subscribers

Take a tour of what TrueProfit offers.

Get instant net profit insights into your numbers to make every choice count — with TrueProfit.

No credit card required · 30-second install · Cancel anytime

Start tracking profits
in under 2 minutes

No developer needed, just installs like any Shopify app.

setup-guide.sh
01

Install the app

One click from the Shopify App Store. 30 seconds.

02

Connect ad channels

Meta, Google, TikTok, Snapchat, Pinterest.

03

Connect Suppliers & Payment Methods

Sync your fulfillment platforms (DSers, CJ, AutoDS, Zendrop) and payment gateways so every cost is captured automatically.

04

Get your Net Profit

See your Net Profit, Gross Profit & Margin alongside a full cost breakdown - Ads, COGS, shipping, fees,... in real time.

Start 14-day free trial →
14-day free trial | Cancel anytime

Frequently Asked Questions.

Facebook/Meta, Google, TikTok, Snapchat, and Pinterest. Spend data is pulled automatically so you see true ROAS based on net profit.
We pull COGS directly from Shopify. You can also set custom COGS per product, per variant, and per time period. Quantity-based COGS is supported on all plans.
Extremely accurate. We sync directly with Shopify's API and your connected ad platforms. Your numbers match Shopify admin, plus all the cost layers Shopify doesn't show you.
Set average shipping costs per order, define cost matrices by weight and destination, or connect with your fulfillment provider for automatic syncing.
No. TrueProfit installs like any Shopify app — one click. Data starts syncing immediately. Most merchants are fully set up in under 5 minutes.
Live chat and email support from a team of actual ecommerce operators who understand your business.